Creative are taking the virtues of their budget, cute, mini MP3 player and expanding it for those who demand just a touch more from their ultra-portable player.

New features include a tiny screen to help with surfing (arguably lacking from the original Zen Stone) and an extra gig of memory taking it up to 2GB, or 1000 songs. There’s also an FM radio, voice recorder and clock/stopwatch. It’s also very customisable - from a shortcut button for one-touch access to your most-used feature to equaliser settings. All this, wrapped in a range of colourful cases, for the princely sum of £49.99.

Creative aren’t allowed to say it, but even an Apple fan like me can see it blasting the Shuffle out of the water.