As a PMP for 20-30 year old women, this slim, elegant DS Lite-esque design is definitely on to something. Some women would say there isn’t enough Hello Kitty, others might complain that a sleek silver finish might have been sexier. It’s a tough job trying to appeal to a broad spectrum of female tastes, but the M43 iStation does a reasonably good job, including a 4.3" comfortable touchscreen. Currently available in South Korea in black or white 30GB (approx £163) and 60GB (apprx £217) models, you can use it to play music and videos, view photos, read eBooks and even scan DMB digital TV with the built in receiver.